Building off the network’s Super Bowl LIII broadcast in February, CBS Sports will expand the use of augmented reality and deploy more high-speed cameras for its NFL coverage this fall.
What remains to be seen is whether CBS will revamp its policy on sports betting. The NFL announced a broad betting data partnership with Sportradar on Monday, and 18 states either already have legal sports betting or have passed legislation that is awaiting enactment. CBS Sports chairman Sean McManus said in the prelude to last season’s Super Bowl that “our policy is we don’t discuss gambling information.” On Tuesday, he signaled a softening of that hard line.
“We’re still talking about it,” McManus says. “We have not formulated our plan yet, but it’s under discussion and we’ll have a plan, obviously, by opening day.”
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