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NFL Embraces Daily Fantasy Sports With DraftKings Partnership

By Sports Technology Wire on September 26, 2019

The NFL has partnered with DraftKings on a new multi-year deal that will see the two collaborate on content and daily fantasy games.

As part of this agreement, DraftKings becomes the league’s first official daily fantasy partner, though its rights are non-exclusive, which leaves room for competing fantasy brands. NFL branding will appear across DraftKings’ suite of daily fantasy products and content platforms. The two will also collaborate on content and product offerings for fan engagement that will be applicable to users of the DraftKings DFS app and have integrations across NFL Media properties.

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