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FIFA Touts 2018 World Cup as Most Engaging Digital Tournament

By Sports Technology Wire on August 17, 2018

FIFA’s analysis of this summer’s World Cup in Russia declared the event the “most engaging” tournament in history, with more than 7.5 billion engagements and 1.25 billion video views across all platforms.

The website for soccer’s governing body, FIFA.com, led the world in traffic and its FIFA app ranked No. 1 for downloads in 128 countries, according to the published report. Its official social media platforms also secured more than 580 million visits during the month-long tournament.

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