We live in a data-rich world. More than ever before, today’s sporting ecosystem generates huge amounts of raw data from every fan interaction in stadiums, on social media, and every touchpoint in between. And while that data can be the key to unlocking great fan interactions and measurable returns on investment for sponsors, the sporting industry is faced with a problem: it’s virtually impossible to rely on information from many different systems, partners and stakeholders without putting it all into a single, coherent place from which to generate insights and make decisions.
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