Last month, the Nasdaq financial services company signed a deal to provide gambling platform Football Index with access to its trading engine. The U.K.-based Football Index is a betting service modeled on a financial market—users buy and trade shares in soccer players instead of public companies.
In this partnership, Nasdaq will help the Football Index match buyers with sellers. But the corporation behind the world’s second biggest stock market—NASDAQ—and a host of smaller international markets has a growing list of sports betting clients. Its pari-mutuel calculation software Longitude is used by other operators such as the Hong Kong Jockey Club, Australia’s Tabcorp, and Swedish horse racing operator ATG.
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